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September 2, 2024
Brand Equity vs Marketing ROI: How to Measure the True Value of Your Brand
In today's competitive market, understanding the true value of your brand goes beyond just looking at the immediate return on investment (ROI) from your marketing campaigns. While Marketing ROI is crucial for tracking the success of specific efforts and justifying marketing spend, it doesn't always capture the long-term value your brand holds in the minds of consumers. That's where brand