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Brand Equity vs Marketing ROI: How to Measure the True Value of Your Brand
In today's competitive market, understanding the true value of your brand goes beyond just looking at the immediate return on investment (ROI) from your marketing campaigns. While Marketing ROI is crucial for tracking the success of specific efforts and justifying marketing spend, it doesn't always capture the long-term value your brand holds in the minds of consumers. That's where brand
Unlock the Future of Brand Visibility with Expert Blockchain PR Solutions
In the rapidly evolving world of public relations, it is overwhelming to maintain a strong grip on the ever-shifting tides of media attention and brand recognition. Here, technology takes centre stage to shape the future of communication. Efficient PR professionals are nowadays embracing a powerful tool to propel brands forward, and that is blockchain. The effectiveness of blockchain in PR